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Sinclair College

Marketing

REQUEST FISCAL-YEAR-END PROJECTS AND LOGO MERCHANDISE NOW!

Traditionally, Marketing receives a rush of requests for year-end projects and logo merchandise in May and or June. This can pose difficulties in accommodating multiple quick-deadline projects to meet the required delivery date of June 30.

We invite you to review your FY23 budget in March, and submit requests early so that we can build your project into our schedule and help ensure on-time delivery of Marketing materials and ordered items.

If Marketing cannot accept your request, we will notify you and do our best to connect you with alternate resources to meet your marketing needs. Find more information on submitting requests and how they are prioritized here.

Please contact Heather Weaver if you need assistance with your Marketing request.

The Marketing department is responsible for the development and implementation of the college's marketing, advertising, social media, branding and brand awareness. This is accomplished by monitoring the design and implementation of all Sinclair publications, digital and related materials for internal and external distribution.

Standards ensure an accurate, high-quality, effective, comprehensive, complementary and consistent implementation of the college brand. This includes items like brochures, posters, websites, social media, and advertising.

Departments requiring any materials used to market the college or any of its departments, events or programs must contact the Marketing office for design approval before production and implementation. All materials, internal and external, must have the Sinclair identity, consistent message and present a good quality, first-class representation of the college.

 

Use of Logo

To maintain Sinclair’s quality brand, those needing to use the logo for flyers, posters, and brochures must check with Marketing. Outside organizations needing the logo for productions that are cooperative efforts with the college may receive a logo by filling out this logo request form. The office monitors the logo usage and will place it on any approved publications.

Please allow plenty of time for approval and production as turn-around times and print production schedules can vary greatly project to project. All publications going off campus must be checked through the Marketing department.


What Marketing Does

We can assist with the conception and creation of the following types of projets:

  • Planning of marketing & advertising campaigns for SEM programs
  • Branded art templates (e.g. brochure, flyers, booklet, postcard, poster, powerpoint, program sheets, signage, etc.)
  • Graphic design (e.g. logo sizing, swag, decals, displays, etc.)
  • Web design (e.g. digital marketing, user experience, tracking data analysis, web graphics, etc.)
  • External advertising (e.g. email banner art, mailers, etc.)
  • Internal advertising (e.g. CastNet, calendar & news feed, etc.)
  • Photography & Videography for external enrollment marketing
  • Social media marketing

Projects Outside of Marketing

If you require the following services, please use the contact listed below. These services are not provided by the Marketing Department: