Exploring New Markets in the U.S. and Scotland

This COIL project was designed to enable students from two different countries (USA and Scotland) to analyze current market and customer trends and to use that information to inform recommendations on the development of a new product or service. Teams consisted of 4 students from Robert Gordon University and 3 students from Sinclair College. During the first week, students created short introduction video clips about themselves to start the process of getting to know each other. They also conducted early-stage brainstorming of potential companies that were used as the basis of the final recommendation. Each group used Kotler’s levels to identify the depth of the new suggested product. Finally, each team created a voice-over team presentation to describe their work.