The Digital Marketing Analytics Short-Term Certificate is designed to introduce, develop and reinforce basic digital marketing analytics skills and technical applications. Graduates learn how to monitor digital campaigns, collect metrics, and report findings using Google Analytics and other industry-relevant digital analysis applications. The ten-year occupational outlook for digital marketing specialists shows an anticipated 24% growth potential. All courses in this certificate can be applied to the Associate of Applied Science in Digital Marketing.
Students obtaining the Digital Marketing Analytics Certificate will be able to work in any size organization that is using digital marketing and social media marketing. The certificate is not only for individuals that are new to the field of marketing, but to those individuals that are already working in the field, and want to update their skill set to include digital marketing analytics.
Students will have the opportunity to obtain the following industry certifications: Google Adwords, Hootsuite certification, Google Analytics Individual Qualification (IQ) Certification.
|MRK 2135||Digital Marketing||3|
|MRK 2230||Social Media & Consumer Engagement||3|
|MRK 2100 (Foundations of Marketing) OR MRK 2101 (Principles of Marketing Management)||3|
|MRK 2250||Digital Marketing Analytics||3|