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MRK 2230 Social Media & Consumer Engagement

The emergence and growth of social media changed the way we communicate and conduct business. Consumers can influence one another and brands now more than ever, and this power shift creates both opportunities and challenges for organizations today. This course includes a brief overview of the popular social media platforms, but primarily focuses on how brands can use social media strategically to connect with customers and achieve their goals. Students apply this information by evaluating and developing social marketing campaigns.

Division: Business and Public Services
Department: Marketing
Repeatable Credit: No
Offered Online: Yes

Prereqs: MRK 2135 OR MRK 2100 OR MRK 2101 OR MRK 2220 


  • Describe the similarities and differences between social media platforms.
  • Analyze business situations to understand how organizations can integrate social media into their overall marketing communication strategy.
  • Apply knowledge about performance metrics to measure the success of social media content.
  • Develop content for a social media marketing campaign.

Credit Hours: 3

Classroom Hours: 3