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MRK 2145 Principles of Retailing

Functions and concepts for the retail organization. Development and implementation of policies and procedures in planning, pricing, display, layout, buying and services from a management perspective. A consumer-centered approach to examining problems of various types.

Division: Business and Public Services
Department: Management
Repeatable Credit: No
Offered Online: No

Prereqs: NONE  


  • Explore requirements for retail managers.
  • Practice personal selling skills through role play situations.
  • Perform basic accounting and merchandising controls necessary for successful store operation.
  • Research and report on current trends in retail management.

Credit Hours: 3

Classroom Hours: 3