Sinclair resumes classes on Monday, March 23 ONLINE ONLY. NO IN-PERSON classes or services will be available at all Sinclair Locations until further notice. For Sinclair College updates and resources, please go to www.sinclairprepared.com
Explore existing and emerging technologies and approaches used by successful digital marketers to acquire, cultivate and measure customer relationships. Topics such as social media, search engines, email, internet marketing, content management, emerging media and metrics will be studied.
Division: Business and Public Services
Repeatable Credit: No
Offered Online: Yes
Apply core terminology and concepts involved in digital marketing.
Explain how and why digital marketers test, measure and analyze the effectiveness of online marketing strategies and campaigns.
Analyze business situations to recommend appropriate online acquisition, conversion and retention strategies.
Develop and present an integrated digital marketing campaign for a client business.