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MRK 2100 Foundations of Marketing

Foundations of Marketing is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of our everyday lives. This course will illustrate the importance of marketing and skills that are applicable to all specializations within business.

Division: Business and Public Services
Department: Marketing
Repeatable Credit: No
Offered Online: Yes

Prereqs: NONE  


  • Define marketing and its role in creating value for consumers, society and organizations.
  • Identify the scope of the job and decision points faced by Marketing Managers in today's complex, competitive business environment.
  • Identify marketing problems facing an organization and illustrate recommendations using qualitative and quantitative analysis tools
  • Prepare and present a personal marketing plan and digital portfolio that illustrates skills in creative and critical thinking, written and oral communication, ethical reasoning and social responsibility.
  • Create and maintain an online professional presence using LinkedIn throughout the course.

Credit Hours: 3

Classroom Hours: 3