4,14 - Occupation Categories
n/a
Annual Wage
Jobs Posted in the
Last 6 Months
Salary by Experience
Entry Level
10th - $72,979
Mid Level
50th - $123,706
Senior Level
90th - $244,483
Employment Projection
Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Core Tasks
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Skills
- Reading Comprehension
- Critical Thinking
- Active Listening
- Speaking
- Active Learning
- Social Perceptiveness
- Persuasion
- Monitoring
- Judgment and Decision Making
- Negotiation
- Complex Problem Solving
- Time Management
- Systems Evaluation
- Coordination
- Management of Personnel Resources
- Operations Analysis
- Writing
- Systems Analysis
- Learning Strategies
- Service Orientation
- Instructing
- Management of Financial Resources
- Mathematics
- Management of Material Resources
- Quality Control Analysis
- Programming
- Science
- Operations Monitoring
- Technology Design
- Operation and Control
- Equipment Maintenance
- Troubleshooting
- Repairing
- Installation
- Equipment Selection
Typical Education
Related Sinclair Programs
All occupational profile data, descriptions, core tasks, skills, typical education are from local Southwestern Ohio labor market sources, from the Occupational Employment Statics (OES) data from the U.S. Bureau of Labor Statistics (BLS) or O*NET. Figures are updated daily.
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