The Digital Marketing Certificate will prepare students for technical positions in virtually every type of business including small, medium, and large-sized businesses, nonprofit organizations, and even government agencies. This certificate will prepare students for a new position or update the skill-set of those currently employed in a traditional marketing position and wish to advance to a digital marketing role.
This Sample Program Pathway is designed to provide an example of course selections in a term by term sequence. Please see an Academic Advisor for a plan specific to your academic needs.
Description: Foundations of Marketing is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of our everyday lives. This course will illustrate the importance of marketing and skills that are applicable to all specializations within business.
Notes: Program elective. Choose from one of the following courses: MRK 2100 or MRK 2101.
Description: The American business system and basic principles of the free market system. Includes introduction of business concepts, entrepreneurship, management, marketing, economics, accounting and other important business principles.
Term hours subtotal:
6
Description: Digital marketing is a broad and growing field encompassing any form of marketing that utilizes technology to deliver a message. Students in this course study some of the most popular tactics used by successful businesses today to promote their brand and reach their customers. This information is applied in hands-on activities that expose students to real-world business situations, including developing a digital marketing campaign for a brand.
Description: The emergence and growth of social media changed the way we communicate and conduct business. Consumers can influence one another and brands now more than ever, and this power shift creates both opportunities and challenges for organizations today. This course includes a brief overview of the popular social media platforms, but primarily focuses on how brands can use social media strategically to connect with customers and achieve their goals. Students apply this information by evaluating and developing social marketing campaigns.
Prerequisites: MRK 2135 or MRK 2100 or MRK 2101 or MRK 2220
Term hours subtotal:
6
Description: Introduction to fundamental concepts necessary for understanding management, motivation and behavior in organizational settings. Emphasis on planning, organizing, influencing and controlling to continually improve effective management skills.
Description: Exploration of the development, maintenance and termination of interpersonal relationships. The focus is on effective verbal and nonverbal interactions between two people, highlighting methods of initiating and maintaining effective communication with, and understanding of, others through learning and applying interpersonal communication theory.
Notes: Program elective. Choose from one of the following courses: COM 2206, COM 2225, or COM 2286
Prerequisites: DEV 0035 or Other (Any other college level English course)
Term hours subtotal:
6
Description: This course focuses on integrated marketing communications (IMC). The concepts of IMC enhance the equity of brands and show how advertising, promotion, packaging and branding strategies, point-of-purchase communications, public relations, event and cause-oriented sponsorships can affect the marketing of products, goods, services or ideas.
Description: The exploration of the use and management of information systems and technology to continually improve organizations by providing efficiencies and effectiveness for operations, customer service, marketing, finance and other critical organizational processes.
Prerequisites: MAN 2150
Description: Digital marketing tactics and tools are essential components of a business strategy in today's digital world. However, what differentiates many successful organizations from the rest is a data-driven and customer-centric approach. Marketing professionals with strong data analytics and problem-solving skills now have a competitive advantage above the rest. In this course, students learn about data sources, analytics techniques, using popular industry tools, and generating and reading reports. Students complete a project that provides opportunities to practice testing and optimization techniques for owned and paid media, extract meaningful insights from performance results, and make decisions that add value for both a company and its customers. The course concludes with an exam that enable students to earn an in-demand industry certification.
Prerequisites: MRK 2135
Term hours subtotal:
9
Description: Functions and concepts for the retail organization. Development and implementation of policies and procedures in planning, pricing, display, layout, buying and services from a management perspective. A consumer-centered approach to examining problems of various types.
Notes: Spring Only
Description: Students earn credit toward degree requirements for work learning experience. Students already working may apply to use that experience to meet internship requirements. Students establish learning outcomes and prepare related reports and/or projects each term. Thirty hours per week in the workplace.
Notes: All internships must be approved by the Work-based Learning Office: https://www.sinclair.edu/services/graduation-career/work-based-learning/.
Prerequisites: Approval of Department
Term hours subtotal:
6