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Sinclair College

2022 - 2023 Catalog Year
Business Management/Digital Marketing (Full-time)

Degree: Associate of Applied Science
Division: Business and Public Services

This program is not a University Parallel. If you are planning to transfer for a Bachelor's degree, visit an Academic Advisor to discuss options.

This Sample Program Pathway is designed to provide an example of course selections in a term by term sequence. Please see an Academic Advisor for a plan specific to your academic needs.

Fall Semester (First Year)
Elective course signified by
Hours
 

Description: The American business system and basic principles of the free market system. Includes introduction of business concepts, entrepreneurship, management, marketing, economics, accounting and other important business principles.

Description:

Introduction to the design development process including hand sketching, creation of thumbnails, computer illustration, imaging, photo manipulation, page layout and composition techniques using industry-based software.

Description: In English Composition I students learn reflective, analytical and argumentative writing strategies, incorporating sources and personal experience. Students will negotiate between public and private rhetorical situations and purposes to achieve academic literacy. They will write multiple drafts using a recursive writing process as they work toward fluency in style and mechanics.

Prerequisites: DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score) or Other (Placement Test Score)

Description: Microeconomic theory including price theory, the theory of the firm, resource demand and wage determination. Also includes public policy toward business, economic inequality, labor, trade, balance of payments and the economics of third-world nations. Traditional testing (proctored or in Testing Center) is used in all online sections.

Notes: Program elective. Choose from one of the following courses: ECO 2180 or ECO 1100

Prerequisites: DEV 0035 and DEV 0035 and DEV 0035 and DEV 0035 and MAT 0050 and MAT 0050 and MAT 0050 and MAT 0050 or MAT 1120 or MAT 1120 or MAT 1120 or MAT 1120

Description:

Use word processing, spreadsheet, database and presentation software applications to create reports, spreadsheets, databases and presentations for business and other applications.

 

Term hours subtotal:

16

Spring Semester (First Year)
Elective course signified by
Hours
 

Description: Digital marketing is a broad and growing field encompassing any form of marketing that utilizes technology to deliver a message. Students in this course study some of the most popular tactics used by successful businesses today to promote their brand and reach their customers. This information is applied in hands-on activities that expose students to real-world business situations, including developing a digital marketing campaign for a brand.

Description: Introduction to fundamental concepts necessary for understanding management, motivation and behavior in organizational settings. Emphasis on planning, organizing, influencing and controlling to continually improve effective management skills.

Description: Using audience analysis, a writing process and grammatical and formatting skills in an electronic environment, students write letters and messages for both internal and external business situations; they conduct business research and write and document short, informal research business reports, incorporating graphics and presentation materials.

Prerequisites: DEV 0035 and DEV 0035 or Other (Placement Test Score) or Other (Placement Test Score)

Description: HyperText Markup Language (HTML) and Cascading Style Sheets (CSS) are widely used technologies to create and display content on the web. HTML is the primary language used for creating web pages including basic text formatting, linking between pages and adding images and other media. CSS is a styling language that enables the separation of content from style and provides precision control over the display including layout, colors and fonts. Students will learn to apply best practices for web design and create sites that enhance the usability and interactivity of the pages.

Description:

Foundations of Marketing is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of our everyday lives. This course will illustrate the importance of marketing and skills that are applicable to all specializations within business.

Notes: Program elective. Choose from one of the following courses: MRK 2100 or MRK 2101

 

Term hours subtotal:

15

Summer Semester (First Year)
Elective course signified by
Hours
 

Description: The American legal system as it relates to business transactions, including the judicial system and sources of law, legal procedures, torts, business ethics and social responsibility, contracts, property, employment law, agency, partnerships and corporations.

Description:

Mathematics of finance, mathematics of trade, payroll, taxes, insurance, elementary statistics. Traditional testing (proctored or in Testing Center) is used in all online sections.

Notes: Program elective: Choose MAT 1120 or Any Mathematics, Statistics & Logic elective from the approved Ohio Transfer 36 List. View electives at: https://sinclair.edu/about/offices/provost/articulation-transfer/ohio-transfer-36/

Prerequisites: DEV 0035 or DEV 0054 or Other (satisfactory score on Sinclair Community College English placement test)

 

Term hours subtotal:

6

Fall Semester (Second Year)
Elective course signified by
Hours
 

Description: The exploration of the use and management of information systems and technology to continually improve organizations by providing efficiencies and effectiveness for operations, customer service, marketing, finance and other critical organizational processes.

Prerequisites: MAN 2150

Description: This course focuses on integrated marketing communications (IMC). The concepts of IMC enhance the equity of brands and show how advertising, promotion, packaging and branding strategies, point-of-purchase communications, public relations, event and cause-oriented sponsorships can affect the marketing of products, goods, services or ideas.

Description:

The emergence and growth of social media changed the way we communicate and conduct business. Consumers can influence one another and brands now more than ever, and this power shift creates both opportunities and challenges for organizations today. This course includes a brief overview of the popular social media platforms, but primarily focuses on how brands can use social media strategically to connect with customers and achieve their goals. Students apply this information by evaluating and developing social marketing campaigns.

Prerequisites: MRK 2135 and MRK 2135 or MRK 2100 or MRK 2100 or MRK 2101 or MRK 2101 or MRK 2220 or MRK 2220

Description: Survey of financial accounting for non-accounting majors. Accounting concepts, financial statements, internal control, cash, and payroll.

Notes: Program elective. Choose from one of the following courses: ACC 1100 or ACC 1210

Description: Historical survey of photography as an art form from its beginnings in the 1830's until the present day; developments in photographic processes, artistic trends, and study of major photographic artists.

Notes: Any Arts and Humanities elective from the approved Ohio Transfer 36 List. View electives at: https://sinclair.edu/about/offices/provost/articulation-transfer/ohio-transfer-36/

 

Term hours subtotal:

15

Spring Semester (Second Year)
Important message signified by
Elective course signified by
Hours
 

Description:

Students earn credit toward degree requirements for work learning experience. Students already working may apply to use that experience to meet internship requirements. Students establish learning outcomes and prepare related reports and/or projects each term. Thirty hours per week in the workplace.

Notes: Internships must be approved by the Work-based Learning Office. For more information on internships visit: https://www.sinclair.edu/services/graduation-career/work-based-learning/

Prerequisites: Approval of Department

Description:

This course is designed to enable students to acquire an understanding of the purchasing decision process for individuals, families and organizations. Psychological, societal, and cultural influences on consumer decisions will be studied. Marketing strategy implications of conceptual constructs will be discussed throughout the course.

Prerequisites: MRK 2100 or MRK 2101

Description: Digital marketing tactics and tools are essential components of a business strategy in today's digital world. However, what differentiates many successful organizations from the rest is a data-driven and customer-centric approach. Marketing professionals with strong data analytics and problem-solving skills now have a competitive advantage above the rest. In this course, students learn about data sources, analytics techniques, using popular industry tools, and generating and reading reports. Students complete a project that provides opportunities to practice testing and optimization techniques for owned and paid media, extract meaningful insights from performance results, and make decisions that add value for both a company and its customers. The course concludes with an exam that enable students to earn an in-demand industry certification.

Prerequisites: MRK 2135

Description: Focusing on development of effective small group decision-making and leadership skills, stressing better methods of expressing oneself and understanding others through learning group communication, theory and participating in small group decision-making experiences.

Notes: Program elective. Choose from one of the following courses: COM 2225, COM 2206, or COM 2286

Prerequisites: DEV 0035 and DEV 0035 or Other (Any other college level English course) or Other (Any other college level English course)

 

Term hours subtotal:

12

This information is for planning purposes only. Sinclair College will make every effort to offer curriculum listed above but reserves the right to change, add and cancel curriculum offerings for unforeseen circumstances. View current catalog.