Brand Toolkit

The Sinclair Brand

Find official Sinclair logos, visual assets, templates, and brand guidance to help create clear, consistent communications across the College.

Sinclair employees: Some templates, photography, documents, and other College resources may require you to sign in with your Sinclair credentials.

Resources & Visual Assets

Access approved resources for creating Sinclair-branded communications and promotional materials.

Sinclair Logos

Download official Sinclair College logos and marks in approved formats for print and digital use.

Download Sinclair Logos

Template Library

Access Sinclair-branded templates for flyers, posters, presentations, brochures, postcards, program sheets, and other common materials.

Browse Templates

Photography & Video

Find approved Sinclair photography and video featuring students, programs, facilities, events, and campus life.

Browse Photography & Video

QR Codes

Find approved QR codes for commonly used Sinclair programs, services, forms, and resources.

Browse QR Codes

Marketing Documents

Access approved marketing materials with consistent information about enrollment, getting started, financial aid, registration, and other common topics.

Browse Marketing Documents

Brand at a Glance

Sinclair's visual identity and communication standards help create a consistent, recognizable experience across print and digital materials. Use these core standards as a quick reference when representing Sinclair College.

Colors

Sinclair's primary colors are red, black, and charcoal. Consistent use of these colors helps create an immediate, recognizable connection to the Sinclair brand.

Sinclair Red #AC1A2F
Black #000000
Charcoal #616366

Additional supporting colors may be used in approved Sinclair materials. Always maintain sufficient contrast between text and its background.

Typography

Consistent typography helps give Sinclair communications a recognizable and professional appearance.

  • Gotham is the typeface used in the Sinclair logo and is used in approved print materials.
  • Montserrat is an open-source alternative to Gotham and is used in digital applications.
  • Minion Pro may be used as a serif typeface in print materials.

Gotham is a licensed typeface and cannot be distributed by Sinclair. Arial or Montserrat may be used when Gotham is not available.

Voice & Writing

Sinclair's voice is welcoming, informative, supportive, and easy to understand. Communications should speak directly to the audience while remaining professional and approachable.

  • Be clear and direct. Use plain language and avoid unnecessary jargon.
  • Be warm and inclusive. Use language that respects and welcomes all audiences.
  • Be concise. Use informative headings, short paragraphs, and lists to make information easy to scan.
  • Use consistent terminology. Use "Sinclair College" on first reference and "Sinclair" on subsequent references.

Accessibility

Accessibility is an important part of creating clear, inclusive Sinclair communications. Materials should be designed so information can be understood and accessed by people with diverse abilities.

  • Maintain sufficient contrast between text, graphics, and backgrounds.
  • Use clear, readable type and uncluttered layouts.
  • Do not rely on color alone to communicate meaning.
  • Provide descriptive alternative text for meaningful images in digital content.
  • Provide captions for video and transcripts for audio-only content.

Need Help?

Sinclair employees who need a specific asset, custom design support, or help determining which brand resource to use can submit a marketing services request.

Submit a marketing services request