MRK 2101 Principles of Marketing Management
Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Division: Business and Public Services
Repeatable Credit: No
Offered Online: Yes
Prereqs: ECO 2180
- Describe and apply the marketing functions within the organization and how they relate to organizational objectives.
- Describe basic marketing knowledge and application of marketing terminology, concepts, activities and strategies.
- Prepare and present a marketing plan demonstrating skills in creative and critical thinking, written and oral communciation, and ethical reasoning and social responsibility.
Credit Hours: 3
Classroom Hours: 3