MRK 2101 Principles of Marketing Management

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.

Division: Business and Public Services
Department: Marketing
Repeatable Credit: No
Offered Online: Yes

Prereqs: ECO 2180 

Outcomes

  • Prepare and present a marketing plan demonstrating skills in creative and critical thinking, written and oral communication, and ethical reasoning and social responsibility.
  • Describe and apply the marketing functions within the organization and how they relate to organizational objectives.
  • Describe basic marketing knowledge and application of marketing terminology, concepts, activities and strategies.

Credit Hours: 3

Classroom Hours: 3