This Digital Marketing Technologies Certificate will prepare students for a new position or update the skill-set of those currently employed in a traditional marketing communications position and wish to advance to a digital marketing technology role.
This Sample Program Pathway is designed to provide an example of course selections in a term by term sequence. Please see an Academic Advisor for a plan specific to your academic needs.
Description: Foundations of Marketing is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of our everyday lives. This course will illustrate the importance of marketing and skills that are applicable to all specializations within business.
Notes: Program elective. Choose from one of the following courses: MRK 2100 or MRK 2101
Description: This course focuses on integrated marketing communications (IMC). The concepts of IMC enhance the equity of brands and show how advertising, promotion, packaging and branding strategies, point-of-purchase communications, public relations, event and cause-oriented sponsorships can affect the marketing of products, goods, services or ideas.
Description: The American business system and basic principles of the free market system. Includes introduction of business concepts, entrepreneurship, management, marketing, economics, accounting and other important business principles.
Description: Use word processing, spreadsheet, database and presentation software applications to create reports, spreadsheets, databases and presentations for business and other applications.
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Description: Digital marketing is a broad and growing field encompassing any form of marketing that utilizes technology to deliver a message. Students in this course study some of the most popular tactics used by successful businesses today to promote their brand and reach their customers. This information is applied in hands-on activities that expose students to real-world business situations, including developing a digital marketing campaign for a brand.
Description: This course is designed to enable students to acquire an understanding of the purchasing decision process for individuals, families and organizations. Psychological, societal, and cultural influences on consumer decisions will be studied. Marketing strategy implications of conceptual constructs will be discussed throughout the course.
Prerequisites: MRK 2100 or MRK 2101
Description: Introduction to the design development process including research, ideation and iteration, computer illustration, imaging, photo manipulation, page layout, and composition techniques using industry-based software.
Description: HyperText Markup Language (HTML) and Cascading Style Sheets (CSS) are widely used technologies to create and display content on the web. HTML is the primary language used for creating web pages including basic text formatting, linking between pages and adding images and other media. CSS is a styling language that enables the separation of content from style and provides precision control over the display including layout, colors and fonts. Students will learn to apply best practices for web design and create sites that enhance the usability and interactivity of the pages.
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Description: The emergence and growth of social media changed the way we communicate and conduct business. Consumers can influence one another and brands now more than ever, and this power shift creates both opportunities and challenges for organizations today. This course includes a brief overview of the popular social media platforms, but primarily focuses on how brands can use social media strategically to connect with customers and achieve their goals. Students apply this information by evaluating and developing social marketing campaigns.
Prerequisites: MRK 2135 or MRK 2100 or MRK 2101 or MRK 2220
Description: Students earn credit toward degree requirements for work learning experience. Students already working may apply to use that experience to meet internship requirements. Students establish learning outcomes and prepare related reports and/or projects each term. Thirty hours per week in the workplace.
Notes: Internships must be approved by the Work Based Learning Office. For more information on internships visit: https://www.sinclair.edu/services/graduationcareer/work-basedlearning
Prerequisites: Approval of Department
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