MRK 2135 Digital Marketing

Explore existing and emerging technologies and approaches used by successful digital marketers to acquire, cultivate and measure customer relationships. Topics such as social media, search engines, email, internet marketing, content management, emerging media and metrics will be studied.

Division: Business and Public Services
Department: Marketing
Repeatable Credit: No
Offered Online: No

Prereqs: NONE  

Outcomes

  • Apply core terminology and concepts involved in digital marketing.
  • Explain how and why digital marketers test, measure and analyze the effectiveness of online marketing strategies and campaigns.
  • Analyze business situations to recommend appropriate online acquisition, conversion and retention strategies.
  • Develop and present an integrated digital marketing campaign for a client business.

Credit Hours: 3

Classroom Hours: 3