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HMT 2227 Hospitality Marketing

Organization of the marketing concepts in the hospitality and tourism industry, utilizing all aspects necessary to build a marketing plan.

Division: Business and Public Services
Department: Hospitality Management
Repeatable Credit: No
Offered Online: No

Prereqs: HMT 1105 

Outcomes

  • Develop a marketing plan for either a hospitality or tourism firm.
  • Role-play consumers' perspective of the hospitality industry.
  • Classify key markets for the hospitality industry.
  • Describe the complexity of the hospitality industry.
  • Apply various methods of direct selling used in the hospitality industry.

Credit Hours: 2

Classroom Hours: 2