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COM 2201 Introduction to Mass Communication

An extensive examination of media theory and social effects. Topics covered include history, practices and functions of the press, television, radio, film, advertising, digital media and public relations. Course investigates mass media's influence on modern society.

Division: Liberal Arts, Communication and Social Sciences
Department: Communication
Repeatable Credit: No
Offered Online: Yes

Prereqs: DEV 0035 

Outcomes

  • Demonstrate understanding of career options and the paths available in a range of media careers as well as tasks required in management, production and distribution of media.
  • Consider the philosophical and ethical issues that arise in mass communication.
  • Demonstrate understanding of the relationship between the government and the media and reasons for governmental regulation of the media in terms of constitutional principles.
  • Critique the role of media in contemporary, political and cultural contexts and on a global stage.
  • Explain and evaluate the technological, economic and human factors regarding how all forms of media operate.
  • Explain from an historical perspective how mass communication and media technologies evolved.
  • Describe the relationships between mass media and audience responses.
  • Demonstrate understanding of the relationship between mass Communication and other forms of communication.

Credit Hours: 3

Classroom Hours: 3