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MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Summer Term 2015 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0221335 3.0 10:00 AM 11:50 AM TTH Gronlund OPEN
  102 0221336 3.0 12:00 PM 1:50 PM TTH Richardson OPEN
  500 0221337 3.0 WWW Knox OPEN
  501 0221338 3.0 WWW Ruehle OPEN
  EV1 0221108 3.0 6:00 PM 7:50 PM MW ELC Roberts OPEN
    Live Streaming from ELC
  HV1 0221197 3.0 6:00 PM 7:50 PM MW HHLC Roberts OPEN
    Live Streaming from ELC
  PV1 0221530 3.0 6:00 PM 7:50 PM MW PCLC Roberts OPEN
    Live Streaming from ELC
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.