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Summer Semester Schedule

MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Fall Term 2015 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0224196 3.0 9:30 AM 10:45 AM TTH 13 225 Brode OPEN
  101 0224197 3.0 11:00 AM 1:40 PM W 5 326 Ruehle OPEN
  500 0224198 3.0 WWW Richardson CLOSED
  501 0224199 3.0 WWW Ruehle CLOSED
  EV1 0223486 3.0 5:00 PM 6:15 PM MW ELC CNCL
    Live streaming from ELC
  HV1 0223620 3.0 5:00 PM 6:15 PM MW HHLC CNCL
    Live streaming from ELC
  PV1 0223756 3.0 5:00 PM 6:15 PM MW PCLC CNCL
    Live streaming from ELC
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.