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Fall Semester Schedule

MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Spring Term 2015 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0217336 3.0 9:30 AM 10:45 AM TTH Richardson OPEN
  101 0217337 3.0 11:00 AM 12:15 PM TTH Richardson OPEN
  500 0217338 3.0 WWW Ruehle OPEN
  501 0217339 3.0 WWW Perri OPEN
  EV1 0218651 3.0 5:00 PM 6:15 PM MW ELC Roberts OPEN
    Live Streaming from ELC
  EV2 0218714 3.0 12:30 PM 1:45 PM TTH ELC OPEN
    Live Streaming from ELC
  HV1 0218942 3.0 5:00 PM 6:15 PM MW HHLC Roberts OPEN
    Live Streaming from ELC
  HV2 0218890 3.0 12:30 PM 1:45 PM TTH HHLC OPEN
    Live Streaming from ELC
  N01 0217340 3.0 6:00 PM 8:40 PM M OPEN
  PV1 0219076 3.0 5:00 PM 6:15 PM MW PCLC Roberts OPEN
    Live Streaming from ELC
  PV2 0218962 3.0 12:30 PM 1:45 PM TTH PCLC OPEN
    Live Streaming from ELC
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.