MRK 2102 Principles of Advertising
3.0 Credit Hours
This course focuses on integrated marketing communications (IMC). The concepts of IMC enhance the equity of brands and show how advertising, promotion, packaging and branding strategies, point-of-purchase communications, public relations, event and cause-oriented sponsorships can affect the marketing of products, goods, services or ideas.
|(* indicates prerequisite)||(updated hourly)|
|100||0202448||3.0||11:00 AM||12:15 PM||TTH||5 332||Stephens||OPEN|